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How Often Should a Brand Post Short-Form Video?

Three to five short-form videos a week is the sweet spot for most brands. Here's why consistency beats bursts, and how to sustain it.

Last updated June 1, 2026  ·  3 min read

Three to five short-form videos a week is the sweet spot for most brands. Here’s why consistency beats bursts, and how to sustain it.

The short version

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